The Second Round

THE SECOND ROUND

Monterrey, Mexico

2022

The Second Round is an online marketplace for luxury items. The company specializes in connecting buyers and sellers of high-quality products, including clothing, shoes, accessories, and home goods from renowned luxury brands.

SCREEEEN

SCREEEEN

CDMX, Mexico

2023

Screeeen is an audiovisual production company specializing in the creation of film and video content, focused on powerful and visually impactful stories. Using an interdisciplinary approach that integrates advanced technology and new media, Screeeen develops unique projects that stand out for their quality and originality. Its team, passionate about creativity and innovation, produces animated videos, motion graphics, and film productions that captivate and linger in memory.

 

Visually, the brand pays homage to the transition of media, drawing inspiration from productions distributed on cassettes and audiovisual elements from the late ’90s and early ’00s.

Espiral

ESPIRAL

CDMX, Mexico

2021

Espiral (Spiral) is a brand of artisanal ice cream, meticulously crafted and conveniently packaged for on-the-go enjoyment. Available in stores and supermarkets, the brand aims to resonate with a young adult audience by radiating positivity, fun, and elegance simultaneously.
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SweatMate

SWEATMATE

Maharashtra, India

2022

SweatMate is an Indian-based brand that develops products to assist athletes of all levels in preparing well, performing better, and recovering faster. Its aim is to empower individuals to lead healthier lives, whether they are professionals or amateurs, by enabling them to maximize their physical potential without unnecessary suffering. Its solutions offer clear benefits for pre-, during-, and post-exercise routines.

SweatMate is the friend that motivates individuals to keep moving forward and live a healthier life.
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Cuatro Vientos

CUATRO VIENTOS

Veracruz, Mexico

2022

Cuatro Vientos is a high-quality coffee brand backed by a traditional, complex process dependent on specific atmospheric conditions that bestow distinction and prestige to the product. As if it were a treasure, its search is rewarded in the high areas of the state of Veracruz, Mexico, being the only place for the collection of coffee beans that will meet the expected flavor.

 

It is a brand that is guided by the tradition and culture of Mexico. The worldview of our ancestors attests to a past in which honoring different gods was the way to make sense of any event. This ceremonial past encompasses traditions from diverse cultures throughout Mexico, all of which share mysticism and introspection through celestial rituals that explained their reality.

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Kurgans

KURGANS

Queretaro, Mexico

2021

Artwork for Kurgans EP by Colmillo Band.

Amero

AMERO

Mexico City, Mexico

2021

Amero is an athlete representation and promotion agency focused on soccer players, with presence in America and Europe. The brand wanted to transmit seriousness and discretion, but at the same time extensive knowledge in soccer. For this reason we take influences from England, a place considered the cradle of soccer.

 

The logo is based on the English typeface Gil Sans, with modifications that take us to the current era. In addition, 3 complementary identifiers were developed: two monograms with strokes inspired by old soccer teams emblems and a laurel wreath, related to victory, greatness and a symbol of mastery.

 

The complementary typographic selection consists of 3 fonts: Caslon for being a classic and elegant English typeface, Alienor Display as a complement to Caslon as it is a serif typeface but with unconventional touches in some characters, and Non Natural Grotesk to contrast the brand’s typographic style, avoiding a completely classic look.

Ethiopian Wolf Coffee

ETHIOPIAN WOLF COFFEE

Addis Ababa, Ethiopia
2020

Ethiopian Wolf Coffee is a coffee brand sourced, roasted and packed in Ethiopia. The concept around the brand is the Ethiopian wolf, one of the rarest species in the world, within the idea of coffee as an endemic specie to the land before it was introduced to the rest of the world.


Nowadays, coffee is grown in every corner of the world. Yet, there is still nothing like the original taste of Ethiopian coffee.

Cafeterías de x ahí

CAFETERÍAS DE X AHÍ

Monterrey, Mexico
2022

Cafeterías de x ahí (Cafeterias from around there) is an instagram account that shares information about different cafeterias in Monterrey, Mexico, inviting people to discover new places in the city.

 

The typography of the logo is based on the idea of spilled liquid coffee using irregular strokes and curved edges, which, complemented with bright colors and typefaces with unconventional characteristics, give the brand a relaxed and playful personality.

Future Space