Strade

STRADE

Monterrey, Mexico

2022

Strade is a brand that merges luxury, streetwear, and technology, designed for those who see fashion as a canvas for self-expression. With a focus on art, innovation, and lifestyle, Strade offers a unique digital experience that goes beyond typical online stores. Here, creativity meets customization, allowing users to transform products like sneakers into one-of-a-kind art pieces through cutting-edge technology.

 

The platform connects artists from around the globe with passionate sneakerheads, building a community where art and fashion collide in the metaverse. Strade not only revolutionizes personalization but also redefines how artists showcase and monetize their work, positioning itself as a leader in the new era of digital design.

Dysprosium #2

DYSPROSIUM #2

Mexico City, Mexico

2024

Dysprosium is a printed magazine published once a year. Created in Mexico with a global perspective, it seeks to serve as a platform for freely expressing critical reflections on design disciplines.


The second issue of Dysprosium revolves around the concept of “Publics”, allowing contributors to explore and approach this idea from diverse perspectives, and the design was no exception. The editorial design invites reflection on the boundaries between the public and the private: the private becomes public by exposing something usually accessible to only a few, while the public becomes private when something typically available to everyone is shown to only a select audience. Following this premise, the magazine includes a transparent insert that contains the grid used in the design, allowing readers to place it over any page to see how the graphic elements align perfectly. This didactic insert reflects the idea of making public what is usually private for designers, revealing part of the creation process.


Another unique feature is that, instead of traditional captions, the magazine uses the original file names of the images, including their extensions, such as JPG, PNG, or TIFF, along with the file size. This approach aligns both conceptually and aesthetically with the digital and public archives that inspire the publication.


The cover is made with silver foil, creating a mirror effect that reflects different publics depending on who looks at it. This element is not only an aesthetic signature but also symbolizes the plurality of perspectives Dysprosium aims to represent. The color palette includes vibrant tones such as pink, evoking the visual folklore of Mexican streets: signs, flyers printed using a single ink color, and fluorescent poster boards.


The magazine uses three different types of paper, creating varied textures and rhythms as the pages turn. Additionally, titles and page numbers are printed in a direct vibrant blue ink, reminiscent of early Internet HTML indexes. This visual nod connects the magazine’s design with the digital aesthetics of that era, integrating technological references into a publication that, although printed, constantly engages with the digital.

The Second Round

THE SECOND ROUND

Monterrey, Mexico

2022

The Second Round is an online marketplace for luxury items. The company specializes in connecting buyers and sellers of high-quality products, including clothing, shoes, accessories, and home goods from renowned luxury brands.

SCREEEEN

SCREEEEN

CDMX, Mexico

2023

Screeeen is an audiovisual production company specializing in the creation of film and video content, focused on powerful and visually impactful stories. Using an interdisciplinary approach that integrates advanced technology and new media, Screeeen develops unique projects that stand out for their quality and originality. Its team, passionate about creativity and innovation, produces animated videos, motion graphics, and film productions that captivate and linger in memory.

 

Visually, the brand pays homage to the transition of media, drawing inspiration from productions distributed on cassettes and audiovisual elements from the late ’90s and early ’00s.

Espiral

ESPIRAL

CDMX, Mexico

2021

Espiral (Spiral) is a brand of artisanal ice cream, meticulously crafted and conveniently packaged for on-the-go enjoyment. Available in stores and supermarkets, the brand aims to resonate with a young adult audience by radiating positivity, fun, and elegance simultaneously.
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SweatMate

SWEATMATE

Maharashtra, India

2022

SweatMate is an Indian-based brand that develops products to assist athletes of all levels in preparing well, performing better, and recovering faster. Its aim is to empower individuals to lead healthier lives, whether they are professionals or amateurs, by enabling them to maximize their physical potential without unnecessary suffering. Its solutions offer clear benefits for pre-, during-, and post-exercise routines.

SweatMate is the friend that motivates individuals to keep moving forward and live a healthier life.
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Cuatro Vientos

CUATRO VIENTOS

Veracruz, Mexico

2022

Cuatro Vientos is a high-quality coffee brand backed by a traditional, complex process dependent on specific atmospheric conditions that bestow distinction and prestige to the product. As if it were a treasure, its search is rewarded in the high areas of the state of Veracruz, Mexico, being the only place for the collection of coffee beans that will meet the expected flavor.

 

It is a brand that is guided by the tradition and culture of Mexico. The worldview of our ancestors attests to a past in which honoring different gods was the way to make sense of any event. This ceremonial past encompasses traditions from diverse cultures throughout Mexico, all of which share mysticism and introspection through celestial rituals that explained their reality.

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Ethiopian Wolf Coffee

ETHIOPIAN WOLF COFFEE

Addis Ababa, Ethiopia
2020

Ethiopian Wolf Coffee is a coffee brand sourced, roasted and packed in Ethiopia. The concept around the brand is the Ethiopian wolf, one of the rarest species in the world, within the idea of coffee as an endemic specie to the land before it was introduced to the rest of the world.


Nowadays, coffee is grown in every corner of the world. Yet, there is still nothing like the original taste of Ethiopian coffee.

Mvteria

MVTERIA

Mexico City, Mexico
2020

A brand without limits that crosses the borders of different disciplines and products. A mix between classic and contemporary. Between conservative and bold.

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UBHDS

UBHDS

Valencia, Spain
2020

Urban Heart Design Soul is a streetwear label reflecting a sense of unique and extravagant style with limited collections inspired in 80’s hip hop culture.

 

The logo and the compositions allude to the cassette boxes of the time (RUN DMC was the main reference), while the graphic elements recreates the context where the culture lived, such as graffiti and cassettes, complemented with extravagant colors and bright details with the use of foil.

 

T-shirt illustrations: Ana Cuna for UBHDS. Photos where t-shirts appear are just for illustrative purposes and are property of UBHDS.

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