The Second Round

THE SECOND ROUND

Monterrey, Mexico

2022

The Second Round is an online marketplace for luxury items. The company specializes in connecting buyers and sellers of high-quality products, including clothing, shoes, accessories, and home goods from renowned luxury brands.

SCREEEEN

SCREEEEN

CDMX, Mexico

2023

Screeeen is an audiovisual production company specializing in the creation of film and video content, focused on powerful and visually impactful stories. Using an interdisciplinary approach that integrates advanced technology and new media, Screeeen develops unique projects that stand out for their quality and originality. Its team, passionate about creativity and innovation, produces animated videos, motion graphics, and film productions that captivate and linger in memory.

 

Visually, the brand pays homage to the transition of media, drawing inspiration from productions distributed on cassettes and audiovisual elements from the late ’90s and early ’00s.

Espiral

ESPIRAL

CDMX, Mexico

2021

Espiral (Spiral) is a brand of artisanal ice cream, meticulously crafted and conveniently packaged for on-the-go enjoyment. Available in stores and supermarkets, the brand aims to resonate with a young adult audience by radiating positivity, fun, and elegance simultaneously.
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SweatMate

SWEATMATE

Maharashtra, India

2022

SweatMate is an Indian-based brand that develops products to assist athletes of all levels in preparing well, performing better, and recovering faster. Its aim is to empower individuals to lead healthier lives, whether they are professionals or amateurs, by enabling them to maximize their physical potential without unnecessary suffering. Its solutions offer clear benefits for pre-, during-, and post-exercise routines.

SweatMate is the friend that motivates individuals to keep moving forward and live a healthier life.
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Cuatro Vientos

CUATRO VIENTOS

Veracruz, Mexico

2022

Cuatro Vientos is a high-quality coffee brand backed by a traditional, complex process dependent on specific atmospheric conditions that bestow distinction and prestige to the product. As if it were a treasure, its search is rewarded in the high areas of the state of Veracruz, Mexico, being the only place for the collection of coffee beans that will meet the expected flavor.

 

It is a brand that is guided by the tradition and culture of Mexico. The worldview of our ancestors attests to a past in which honoring different gods was the way to make sense of any event. This ceremonial past encompasses traditions from diverse cultures throughout Mexico, all of which share mysticism and introspection through celestial rituals that explained their reality.

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Ethiopian Wolf Coffee

ETHIOPIAN WOLF COFFEE

Addis Ababa, Ethiopia
2020

Ethiopian Wolf Coffee is a coffee brand sourced, roasted and packed in Ethiopia. The concept around the brand is the Ethiopian wolf, one of the rarest species in the world, within the idea of coffee as an endemic specie to the land before it was introduced to the rest of the world.


Nowadays, coffee is grown in every corner of the world. Yet, there is still nothing like the original taste of Ethiopian coffee.

Mvteria

MVTERIA

Mexico City, Mexico
2020

A brand without limits that crosses the borders of different disciplines and products. A mix between classic and contemporary. Between conservative and bold.

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UBHDS

UBHDS

Valencia, Spain
2020

Urban Heart Design Soul is a streetwear label reflecting a sense of unique and extravagant style with limited collections inspired in 80’s hip hop culture.

 

The logo and the compositions allude to the cassette boxes of the time (RUN DMC was the main reference), while the graphic elements recreates the context where the culture lived, such as graffiti and cassettes, complemented with extravagant colors and bright details with the use of foil.

 

T-shirt illustrations: Ana Cuna for UBHDS. Photos where t-shirts appear are just for illustrative purposes and are property of UBHDS.

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Cortesanto

CORTESANTO

Oaxaca, Mexico
2019

Cortesanto is a premium artisanal mezcal from agave espadín produced in Oaxaca, Mexico. The concept dates back to several centuries ago with the idea of knights and swords. The name comes from the union of the words “Corte” (cut) and “Santo” (holy), because the cut of agave is a key part of the mezcal production process, a drink that was considered holy / sacred by ancient pre-hispanic peoples.

 

The brand represents the modern knight; the hard-working, dreamer and brave man. For this reason, the graphic was created from the figure of the paladin: that knight distinguished in the war by his brave and noble achievements.

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Pure Diamond Salt Co

PURE DIAMOND SALT CO

California, USA
2019

Pure Diamond Salt Co is a flower of salt brand. The product is harvested by hand in Mexico and distributed in the United States. It seeks to highlight the health benefits that this type of salt grants.

 

Our work started with naming, using purity as the main brand attribute, which is transmitted throughout the graphic line of branding and packaging.

 

Lines and dots represent traditional craftsmanship of the process of collecting salt, while the colors refer to the purity and brightness reflected by the sun when make contact with the salt mountains.

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