Amero

AMERO

Mexico City, Mexico

2021

Amero is an athlete representation and promotion agency focused on soccer players, with presence in America and Europe. The brand wanted to transmit seriousness and discretion, but at the same time extensive knowledge in soccer. For this reason we take influences from England, a place considered the cradle of soccer.

 

The logo is based on the English typeface Gil Sans, with modifications that take us to the current era. In addition, 3 complementary identifiers were developed: two monograms with strokes inspired by old soccer teams emblems and a laurel wreath, related to victory, greatness and a symbol of mastery.

 

The complementary typographic selection consists of 3 fonts: Caslon for being a classic and elegant English typeface, Alienor Display as a complement to Caslon as it is a serif typeface but with unconventional touches in some characters, and Non Natural Grotesk to contrast the brand’s typographic style, avoiding a completely classic look.

Cafeterías de x ahí

CAFETERÍAS DE X AHÍ

Monterrey, Mexico
2022

Cafeterías de x ahí (Cafeterias from around there) is an instagram account that shares information about different cafeterias in Monterrey, Mexico, inviting people to discover new places in the city.

 

The typography of the logo is based on the idea of spilled liquid coffee using irregular strokes and curved edges, which, complemented with bright colors and typefaces with unconventional characteristics, give the brand a relaxed and playful personality.

Future Space

FUTURE SPACE

Queretaro, Mexico
2021

Future Space is a creative place for design activities that includes offices and rooms for workshops or conferences.

 

The space serves as headquarters for creative agencies. For this reason, the identity does not seek to be the protagonist, but to serve as a showcase for the creatives who live in the space.

SVI Energy

SVI ENERGY

California, USA
2021

SVI Energy is a company that produces and supplies green hydrogen to mitigate global warming through the development and integration of vanguard technologies, fueling efficient solutions in the mobility and industrial sector worldwide.
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CEMENDI

CEMENDI

Guayaquil, Ecuador
2017

CEMENDI is a medical center specialized in metabolism, endocrinology, and diabetes located in the city of Guayaquil, Ecuador.

 

The objective was to create a simple institutional brand that started from the idea of metabolism, for which we played with repeated circles as an analogy with the cells that form the organism and their biochemical reactions.

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SESA

SESA

Mexico City, Mexico
2019

SESA is a company that provides quality sustainable energy solutions, guaranteeing the safety of people and facilities, ensuring the integrity of the environment. Our work was developed a visual identity that conveyed the sense of environmental responsibility and clean energy for a corporate sector.

 

The graphic line remains sober in order to communicate corporate values, using a logo with custom typography, and an isotype created from the two “S” in the name, forming a figure that evokes a cycle, related to renewable energy.

The color palette conveys a much younger feeling, creating a mix between a consolidated company with a young touch. In addition, each color is assigned to a different type of energy.

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Gamonéu

GAMONÉU

Queretaro, Mexico
2019

Gamonéu is an exclusive Catering Service with an experimental style. They compare food with master pieces, making analogies between food and art, changing the culinary experience. This gives us a unique and exclusive perspective.

 

For this reason, we represent Gamonéu as pure art: golden details reflects elegance and the predominant white reflects the canvas to put food under the spot. This fusion is a statement of classic and contemporary styles.

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DUA

DUA

Queretaro, Mexico
2018

DUA is an architecture workshop that develops urban and architectural projects, starting from scratch and delivering the project with every detail reflected at the executive level. The core is to understand the background of the project and translate it into an architectural and urban integral business project.

 

For the identity we consider 3 main areas: experience, expertise and high rank. This last one is the most important considering that the company deals directly with executives, directors and entrepreneurs. For this reason it seeks to be a simple and formal identity.

 

We took as a reference the idea that a project starts on paper and ends as a construction, in a process which its stages change until the final result is obtained. For this reason, we build a pattern that begins in a 2D plane, but it changes until it becomes reality and change to 3D.

 

The neutrality of the identity makes each material very direct, without unnecessary elements, and at the same time gives an exclusive touch to each piece.

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SVI

SVI

Mexico City, Mexico
2017

SVI is an independent inspection company, focused on supervision, testing and technical audits of international companies. With a deep knowing of the oil & gas processes, SVI has acquired through the years a deep knowledge of the main manufacturers in America and Worldwide.

 

For the identity we take 3 main axes: it’s an international company, with 20 years of experience and that the services they offer are completely technical. These points were our start point for the colors, typographic selection and graphic style in general.

 

Finally, as a specific requirement, we created a phoenix symbol, which functions as a sort of stamp and complements the identity.

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Skin Medicare

SKIN MEDICARE

Tabasco, Mexico
2017

Skin Medicare is a specialized dermatological clinic in the city of Villahermosa, Tabasco, in southern Mexico. Our job was to build the brand’s visual identity. We used as reference the work object of the clinic: the skin.

 

First, an abstraction of the layers of the skin was created to use as an identifier, used as a complement to the main logo. In addition, we created a texture based on the skin pores, and this idea was applied to different visual elements used in the brand.

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