Amero

AMERO

Mexico City, Mexico

2021

Amero is an athlete representation and promotion agency focused on soccer players, with presence in America and Europe. The brand wanted to transmit seriousness and discretion, but at the same time extensive knowledge in soccer. For this reason we take influences from England, a place considered the cradle of soccer.

 

The logo is based on the English typeface Gil Sans, with modifications that take us to the current era. In addition, 3 complementary identifiers were developed: two monograms with strokes inspired by old soccer teams emblems and a laurel wreath, related to victory, greatness and a symbol of mastery.

 

The complementary typographic selection consists of 3 fonts: Caslon for being a classic and elegant English typeface, Alienor Display as a complement to Caslon as it is a serif typeface but with unconventional touches in some characters, and Non Natural Grotesk to contrast the brand’s typographic style, avoiding a completely classic look.

Sneakrs

SNEAKRS

Monterrey, Mexico
2021

SNEAKRS is a limited edition sneakers, clothing and accessories marketplace. A community where members have access to news, content and the best products in the world.

 

The project communicates 4 axes: the streets as the place where streetwear was born, technology as the medium where the brand lives, luxury as an attribute acquired from limited products and the historical and nostalgic value of the sneakers they used on the field.

 

The contrasting typographic selection, the use of a secondary logo, the typographic modification in the “S” of the main logo, the use of silver foil and subtle paint stains that allude to graffiti convey the aforementioned axes. All this framed in a direct and clear graphic line, which tells us about the accessibility of the platform.

sneakrs-brada-01
sneakrs-brada-02
sneakrs-brada-03
sneakrs-brada-04
sneakrs-brada-05
sneakrs-brada-06
sneakrs-brada-07
sneakrs-brada-08
sneakrs-brada-09
sneakrs-brada-10
sneakrs-brada-11
sneakrs-brada-12
sneakrs-brada-13
sneakrs-brada-14
sneakrs-brada-15
sneakrs-brada-16
sneakrs-brada-17
sneakrs-brada-18
sneakrs-brada-19
sneakrs-brada-20
sneakrs-brada-21
sneakrs-brada-22
sneakrs-brada-23
sneakrs-brada-24

Foliado

FOLIADO

Mexico City, Mexico
2019

Foliado is an online platform selling exclusive sneakers and accessories for sneaker lovers. This is a very competitive market in Mexico, and the offer seems to be very similar: bold elements and strongly associated with the streets. For this reason Foliado proposes a clean identity that is far from any urban association, breaking with what is offered by the competition.

 

The name and concept of the brand come from the idea that each product is limited, so it is authenticated with a folio number, guaranteeing that each piece is legitimate.

Its simplicity, in addition to serving as an element that differentiates the brand with respect to the competition, results in each product standing out on the website, this being the protagonist.

foliado-brada-02
foliado-brada-03
foliado-brada-04
foliado-brada-05
foliado-brada-06
foliado-brada-07
foliado-brada-08
foliado-brada-09
foliado-brada-10
foliado-brada-11
foliado-brada-12
foliado-brada-13
foliado-brada-14
foliado-brada-15
foliado-brada-16
foliado-brada-17
foliado-brada-18
foliado-brada-19

Mythology Fitness

MYTHOLOGY FITNESS

Vancouver, Canada
2018

Mythology Fitness is an emerging sportswear brand based in Vancouver, Canada. The main statement is remember us that the man was made in the image and likeness of the Gods, and the difference between the present and what he wants to achieve is in the determination of each one. For this reason, the brand has so much inspiration in Greek mythology: from the monochromatic color palette and the lightning isotype, to the selection of emblematic characters for each of the clothing lines, as well are complemented by abstract symbols inspired in the graphic style of some characters of the Greek alphabet.

 

All brand’s applications have at least one detail on silver foil, so the person that carries it can be reflected in it, creating an analogy with the idea that the human being was made in the image and likeness of the Gods.

mythology-fitness-brada-02
Web
Web
mythology-fitness-brada-05
mythology-fitness-brada-06
mythology-fitness-brada-07
mythology-fitness-brada-08
mythology-fitness-brada-09
mythology-fitness-brada-10
mythology-fitness-brada-11
mythology-fitness-brada-12
mythology-fitness-brada-13
mythology-fitness-brada-14
mythology-fitness-brada-15
mythology-fitness-brada-16
mythology-fitness-brada-17
mythology-fitness-brada-18
mythology-fitness-brada-19
mythology-fitness-brada-20
mythology-fitness-brada-21
mythology-fitness-brada-22
mythology-fitness-brada-23
mythology-fitness-brada-24
mythology-fitness-brada-25