SVI Energy

SVI ENERGY

California, USA
2021

SVI Energy is a company that produces and supplies green hydrogen to mitigate global warming through the development and integration of vanguard technologies, fueling efficient solutions in the mobility and industrial sector worldwide.
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Sneakrs

SNEAKRS

Monterrey, Mexico
2021

SNEAKRS is a limited edition sneakers, clothing and accessories marketplace. A community where members have access to news, content and the best products in the world.

 

The project communicates 4 axes: the streets as the place where streetwear was born, technology as the medium where the brand lives, luxury as an attribute acquired from limited products and the historical and nostalgic value of the sneakers they used on the field.

 

The contrasting typographic selection, the use of a secondary logo, the typographic modification in the “S” of the main logo, the use of silver foil and subtle paint stains that allude to graffiti convey the aforementioned axes. All this framed in a direct and clear graphic line, which tells us about the accessibility of the platform.

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SESA

SESA

Mexico City, Mexico
2019

SESA is a company that provides quality sustainable energy solutions, guaranteeing the safety of people and facilities, ensuring the integrity of the environment. Our work was developed a visual identity that conveyed the sense of environmental responsibility and clean energy for a corporate sector.

 

The graphic line remains sober in order to communicate corporate values, using a logo with custom typography, and an isotype created from the two “S” in the name, forming a figure that evokes a cycle, related to renewable energy.

The color palette conveys a much younger feeling, creating a mix between a consolidated company with a young touch. In addition, each color is assigned to a different type of energy.

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Foliado

FOLIADO

Mexico City, Mexico
2019

Foliado is an online platform selling exclusive sneakers and accessories for sneaker lovers. This is a very competitive market in Mexico, and the offer seems to be very similar: bold elements and strongly associated with the streets. For this reason Foliado proposes a clean identity that is far from any urban association, breaking with what is offered by the competition.

 

The name and concept of the brand come from the idea that each product is limited, so it is authenticated with a folio number, guaranteeing that each piece is legitimate.

Its simplicity, in addition to serving as an element that differentiates the brand with respect to the competition, results in each product standing out on the website, this being the protagonist.

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Pilot

PILOT

Mexico City, Mexico
2013

Pilot is a concierge company specializing in relocations in Mexico City. Their services range from dealing with real estate and school seeking, to planning tours and trips. They are experts in handling personal lifestyle of it’s customers.

 

Based on the above, the name is a simple analogy: one who guides or directs a course of actions for others. That’s Pilot; a simple word whose meaning conveys the real work of the company.

 

By this idea arises the universality of airspace, reflected in blue and accented with small details in pink. A rectangle provides the sense of security and this is complemented with a triangle pointing forward and upward to create a universal, strong and purposeful brand.

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VSL JRNL

VSL JRNL

Queretaro, Mexico 
2017

VSL JRNL is a curated design gallery, showcasing aesthetic design work from all the world. Its purpose is to inspire designers and push the creative community to make the highest possible level work.

 

For this project we proposed a simple non-obstructive identity based on typography and white spaces, creating a digital frame to showcase the content.

 

The typeface was created specially for this project. We needed a strong type to mark titles, but at the same time respecting the images as main focus. The result is a semi-bold condensed display typeface that works as main logotype and in the titles.

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Aesthetic Inspiration

AESTHETIC INSPIRATION

Queretaro, Mexico
2016

Aesthetic Inspiration starts as a curated gallery on Instagram, featuring photos under similar minimalist and aesthetic standards. Then it evolved into a blog, in which, besides showing the curated photo gallery, publishes stories related to photography.


We started with a direct name surrounded with a minimal, classy and aspirational identity, so people can percibe it as a brand, not only as an Instagram account.

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