Pure Diamond Salt Co.
NAMING / BRANDING / PACKAGING
Pure Diamond Salt Co is a flower of salt brand. The product is harvested by hand in Mexico and distributed in the United States. It seeks to highlight the health benefits that this type of salt grants.
Our work started with naming, using purity as the main brand attribute, which is transmitted throughout the graphic line of branding and packaging.
Lines and dots represent traditional craftsmanship of the process of collecting salt, while the colors refer to the purity and brightness reflected by the sun when make contact with the salt mountains.