BRANDING / WEB
Foliado is an online platform selling exclusive sneakers and accessories for sneaker lovers. This is a very competitive market in Mexico, and the offer seems to be very similar: bold elements and strongly associated with the streets. For this reason Foliado proposes a clean identity that is far from any urban association, breaking with what is offered by the competition.
The name and concept of the brand come from the idea that each product is limited, so it is authenticated with a folio number, guaranteeing that each piece is legitimate.
Its simplicity, in addition to serving as an element that differentiates the brand with respect to the competition, results in each product standing out on the website, this being the protagonist.