Naming / Branding / Packaging
Límite 20 is a roadside restaurant located on the limits of Lake Cuitzeo, in Mexico. The goal was to give the place an American fast food appearance, but in a slightly more sophisticated atmosphere.
The name comes from the idea of road signs, in which, when arriving to a town, a speed limit is indicated and often coincides with being 20. Also the restaurant is located on the limits of Lake Cuitzeo, which length is 20 km.
The graphic proposal incorporates lines that simulate roads from an aerial view, as they are commonly represented on maps. This is combined with an extended typography that gives a contemporary touch to the place.