Naming / Branding
Nara is a Contemporary Sushi Bar, result of the combination between traditional Japanese recipes and the multicultural context of New York City. For this reason we took those ideas as main communication axes, creating a sober identity with Japanese characteristics but, with an international feeling.
We designed a custom made font used in main logotype and sub-product’s logotypes (like its own beer “Yohei”). Additionally, a bold and recognizable golden brushstroke complements the identity to make it memorable.