Ardh is an Emirati architecture studio based in Dubai founded by Omran Alowais. They reached us to create a broadsheet size print material to showcase his work in an unconventional way.
Queretaro, Mexico
2018
DUA is an architecture workshop that develops urban and architectural projects, starting from scratch and delivering the project with every detail reflected at the executive level. The core is to understand the background of the project and translate it into an architectural and urban integral business project.
For the identity we consider 3 main areas: experience, expertise and high rank. This last one is the most important considering that the company deals directly with executives, directors and entrepreneurs. For this reason it seeks to be a simple and formal identity.
We took as a reference the idea that a project starts on paper and ends as a construction, in a process which its stages change until the final result is obtained. For this reason, we build a pattern that begins in a 2D plane, but it changes until it becomes reality and change to 3D.
The neutrality of the identity makes each material very direct, without unnecessary elements, and at the same time gives an exclusive touch to each piece.
