Dysprosium #2

DYSPROSIUM #2

Mexico City, Mexico

2024

Dysprosium is a printed magazine published once a year. Created in Mexico with a global perspective, it seeks to serve as a platform for freely expressing critical reflections on design disciplines.


The second issue of Dysprosium revolves around the concept of “Publics”, allowing contributors to explore and approach this idea from diverse perspectives, and the design was no exception. The editorial design invites reflection on the boundaries between the public and the private: the private becomes public by exposing something usually accessible to only a few, while the public becomes private when something typically available to everyone is shown to only a select audience. Following this premise, the magazine includes a transparent insert that contains the grid used in the design, allowing readers to place it over any page to see how the graphic elements align perfectly. This didactic insert reflects the idea of making public what is usually private for designers, revealing part of the creation process.


Another unique feature is that, instead of traditional captions, the magazine uses the original file names of the images, including their extensions, such as JPG, PNG, or TIFF, along with the file size. This approach aligns both conceptually and aesthetically with the digital and public archives that inspire the publication.


The cover is made with silver foil, creating a mirror effect that reflects different publics depending on who looks at it. This element is not only an aesthetic signature but also symbolizes the plurality of perspectives Dysprosium aims to represent. The color palette includes vibrant tones such as pink, evoking the visual folklore of Mexican streets: signs, flyers printed using a single ink color, and fluorescent poster boards.


The magazine uses three different types of paper, creating varied textures and rhythms as the pages turn. Additionally, titles and page numbers are printed in a direct vibrant blue ink, reminiscent of early Internet HTML indexes. This visual nod connects the magazine’s design with the digital aesthetics of that era, integrating technological references into a publication that, although printed, constantly engages with the digital.

Future Space

FUTURE SPACE

Queretaro, Mexico
2021

Future Space is a creative place for design activities that includes offices and rooms for workshops or conferences.

 

The space serves as headquarters for creative agencies. For this reason, the identity does not seek to be the protagonist, but to serve as a showcase for the creatives who live in the space.

SVI Energy

SVI ENERGY

California, USA
2021

SVI Energy is a company that produces and supplies green hydrogen to mitigate global warming through the development and integration of vanguard technologies, fueling efficient solutions in the mobility and industrial sector worldwide.
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Ardh Portfolio

ARDH PRINT PORTFOLIO

Dubai, United Arab Emirates 2021

Ardh is an Emirati architecture studio based in Dubai founded by Omran Alowais. They reached us to create a broadsheet size print material to showcase his work in an unconventional way.

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Mirage

MIRAGE

Dubai, United Arab Emirates
2021

Mirage is a travel and tourism experiences magazine in the Middle East, with documentary, photographic and informative contents about the places of interest in the area.

 

For this project we develop branding and editorial design, proposing a contemporary and globalized idea of this geographical area, moving away from the stereotypical idea to which it is commonly associated.

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Blackdrop

BLACKDROP

California, USA
2017

Blackdrop is a modern and young magazine about urban culture; a kind of compass to the reader to find music, fashion, photography, sneakers, art and design. For this reason, the journal was divided into North, South, East and West, familiarizing its readers with different types of content in each of these sections.

 

The name and the graphic style start from the strident and striking urban trends. For this reason, an ultra-bold custom typography was created for the main logo, imposing presence in the cover. In interiors was used a simple grid, with no more than two columns per page but with large font sizes, and in some cases even exaggerated.

 

The result is a product that, like urban culture, you may like or dislike, but it is impossible to go unnoticed.

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