Mirage is a travel and tourism experiences magazine in the Middle East, with documentary, photographic and informative contents about the places of interest in the area.
For this project we develop branding and editorial design, proposing a contemporary and globalized idea of this geographical area, moving away from the stereotypical idea to which it is commonly associated.
Mexico City, Mexico
2013
Pilot is a concierge company specializing in relocations in Mexico City. Their services range from dealing with real estate and school seeking, to planning tours and trips. They are experts in handling personal lifestyle of it’s customers.
Based on the above, the name is a simple analogy: one who guides or directs a course of actions for others. That’s Pilot; a simple word whose meaning conveys the real work of the company.
By this idea arises the universality of airspace, reflected in blue and accented with small details in pink. A rectangle provides the sense of security and this is complemented with a triangle pointing forward and upward to create a universal, strong and purposeful brand.
Queretaro, Mexico
2016
Aesthetic Inspiration starts as a curated gallery on Instagram, featuring photos under similar minimalist and aesthetic standards. Then it evolved into a blog, in which, besides showing the curated photo gallery, publishes stories related to photography.
We started with a direct name surrounded with a minimal, classy and aspirational identity, so people can percibe it as a brand, not only as an Instagram account.
