D-STELLAR

Mexico City, Mexico

2024

D-stellar is a cookie brand where the product is just the excuse. The real offer is a safe, judgment-free space to belong. The concept is built entirely around the life cycle of a star: nebulae, birth, expansion, collapse, light. That cosmic logic runs through everything, from a color palette drawn from nebula gases and cosmic microwave radiation, to a silver, reflective finish that echoes the metallic surfaces of spacecraft and satellites.

 

The identity leans disruptive on purpose. Typography behaves like a constellation, letters spaced out, gravitating toward each other, echoing that same sense of expansion. The logo follows the same logic: characters that stretch and pull apart, as if the universe itself were still expanding.

 

At its core, D-stellar speaks for people who’ve rarely had a place to shine. Bold, inclusive, unapologetically itself. A brand, and a community, with its own gravity.

 

—Visual identity developed in collaboration with Funky Contrast.
—Interior design by Estudio Galindo.