Manía Mía is a company based in Mexico that manufactures 100% natural peanut butter. The requirement was to create a brand that reflects quality with a homemade and fun touch, and that could also be adapted to the packaging and reproduced in different flavors of the product.
For the logo we create a bold typeface with curved edges. The isotype is an abstraction of an elephant, created as a seal for easy reproduction and identification. This is complemented with monospaced / serif typographies, creating a contrast between modern and classic. Finally, a pattern was created from the basic form of peanuts to add a fun touch to the brand.