Skin Medicare is a specialized dermatological clinic in the city of Villahermosa, Tabasco, in southern Mexico. Our job was to build the brand’s visual identity. We used as reference the work object of the clinic: the skin.
First, an abstraction of the layers of the skin was created to use as an identifier, used as a complement to the main logo. In addition, we created a texture based on the skin pores, and this idea was applied to different visual elements used in the brand.