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The project communicates 4 axes: the streets as the place where streetwear was born, technology as the medium where the brand lives, luxury as an attribute acquired from limited products and the historical and nostalgic value of the sneakers they used on the field.

The contrasting typographic selection, the use of a secondary logo, the typographic modification in the “S” of the main logo, the use of silver foil and subtle paint stains that allude to graffiti convey the aforementioned axes. All this framed in a direct and clear graphic line, which tells us about the accessibility of the platform.