VSL JRNL is a curated design gallery, showcasing aesthetic design work from all the world. Its purpose is to inspire designers and push the creative community to make the highest possible level work.
For this project we proposed a simple non-obstructive identity based on typography and white spaces, creating a digital frame to showcase the content.
The typeface was created specially for this project. We needed a strong type to mark titles, but at the same time respecting the images as main focus. The result is a semi-bold condensed display typeface that works as main logotype and in the titles.