Guayaquil, Ecuador
2017
CEMENDI is a medical center specialized in metabolism, endocrinology, and diabetes located in the city of Guayaquil, Ecuador.
The objective was to create a simple institutional brand that started from the idea of metabolism, for which we played with repeated circles as an analogy with the cells that form the organism and their biochemical reactions.
California, USA
2019
Pure Diamond Salt Co is a flower of salt brand. The product is harvested by hand in Mexico and distributed in the United States. It seeks to highlight the health benefits that this type of salt grants.
Our work started with naming, using purity as the main brand attribute, which is transmitted throughout the graphic line of branding and packaging.
Lines and dots represent traditional craftsmanship of the process of collecting salt, while the colors refer to the purity and brightness reflected by the sun when make contact with the salt mountains.
Tabasco, Mexico
2017
Skin Medicare is a specialized dermatological clinic in the city of Villahermosa, Tabasco, in southern Mexico. Our job was to build the brand’s visual identity. We used as reference the work object of the clinic: the skin.
First, an abstraction of the layers of the skin was created to use as an identifier, used as a complement to the main logo. In addition, we created a texture based on the skin pores, and this idea was applied to different visual elements used in the brand.
Mexico City, Mexico
2015
Verde Agua is a nutrition and coaching center focused in diabetes, based at Mexico City. It’s premise consist in getting back into a new life turning to basics, to the essential.
Therefore, the graphic identity is very simple: a clear logotype starting from health, nature and organic elements, complemented by a single color that refers to the name and is complemented with large spaces to convey the idea back to basics.
