Mvteria

MVTERIA

Mexico City, Mexico
2020

A brand without limits that crosses the borders of different disciplines and products. A mix between classic and contemporary. Between conservative and bold.

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Sneakrs

SNEAKRS

Monterrey, Mexico
2021

SNEAKRS is a limited edition sneakers, clothing and accessories marketplace. A community where members have access to news, content and the best products in the world.

 

The project communicates 4 axes: the streets as the place where streetwear was born, technology as the medium where the brand lives, luxury as an attribute acquired from limited products and the historical and nostalgic value of the sneakers they used on the field.

 

The contrasting typographic selection, the use of a secondary logo, the typographic modification in the “S” of the main logo, the use of silver foil and subtle paint stains that allude to graffiti convey the aforementioned axes. All this framed in a direct and clear graphic line, which tells us about the accessibility of the platform.

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UBHDS

UBHDS

Valencia, Spain
2020

Urban Heart Design Soul is a streetwear label reflecting a sense of unique and extravagant style with limited collections inspired in 80’s hip hop culture.

 

The logo and the compositions allude to the cassette boxes of the time (RUN DMC was the main reference), while the graphic elements recreates the context where the culture lived, such as graffiti and cassettes, complemented with extravagant colors and bright details with the use of foil.

 

T-shirt illustrations: Ana Cuna for UBHDS. Photos where t-shirts appear are just for illustrative purposes and are property of UBHDS.

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Foliado

FOLIADO

Mexico City, Mexico
2019

Foliado is an online platform selling exclusive sneakers and accessories for sneaker lovers. This is a very competitive market in Mexico, and the offer seems to be very similar: bold elements and strongly associated with the streets. For this reason Foliado proposes a clean identity that is far from any urban association, breaking with what is offered by the competition.

 

The name and concept of the brand come from the idea that each product is limited, so it is authenticated with a folio number, guaranteeing that each piece is legitimate.

Its simplicity, in addition to serving as an element that differentiates the brand with respect to the competition, results in each product standing out on the website, this being the protagonist.

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Marcado

MARCADO

Nevada, USA
2019

Marcado is an accessories brand with 80’s vibes. They design and produce straps and pins that allows people to customize their bags and accessories.

 

The concept starts with the name Marcado (marked), because that’s exactly the purpose of the brand: to mark your accessories with your own style. The color palette came from visual references from 80’s fashion, with an eccentric mixture of materials and colors. Typographic selection contrasts with the retro vibes, and gives to Marcado a fashion brand look.

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Mythology Fitness

MYTHOLOGY FITNESS

Vancouver, Canada
2018

Mythology Fitness is an emerging sportswear brand based in Vancouver, Canada. The main statement is remember us that the man was made in the image and likeness of the Gods, and the difference between the present and what he wants to achieve is in the determination of each one. For this reason, the brand has so much inspiration in Greek mythology: from the monochromatic color palette and the lightning isotype, to the selection of emblematic characters for each of the clothing lines, as well are complemented by abstract symbols inspired in the graphic style of some characters of the Greek alphabet.

 

All brand’s applications have at least one detail on silver foil, so the person that carries it can be reflected in it, creating an analogy with the idea that the human being was made in the image and likeness of the Gods.

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Neue

NEUE STORE

Queretaro, Mexico
2017

Neue is an online store offering basic products for a fresh, young, aesthetic, minimal, contemporary, artistic and casual generation inspired by design and art culture.

 

Our purpose: create a very simple and timeless brand so each piece could shine by its own essence.

 

We developed all the brand communication, from name and packaging to website and e-commerce platform.

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