CDMX, Mexico
2021
Veracruz, Mexico
2022
Cuatro Vientos is a high-quality coffee brand backed by a traditional, complex process dependent on specific atmospheric conditions that bestow distinction and prestige to the product. As if it were a treasure, its search is rewarded in the high areas of the state of Veracruz, Mexico, being the only place for the collection of coffee beans that will meet the expected flavor.
It is a brand that is guided by the tradition and culture of Mexico. The worldview of our ancestors attests to a past in which honoring different gods was the way to make sense of any event. This ceremonial past encompasses traditions from diverse cultures throughout Mexico, all of which share mysticism and introspection through celestial rituals that explained their reality.
Addis Ababa, Ethiopia
2020
Ethiopian Wolf Coffee is a coffee brand sourced, roasted and packed in Ethiopia. The concept around the brand is the Ethiopian wolf, one of the rarest species in the world, within the idea of coffee as an endemic specie to the land before it was introduced to the rest of the world.
Nowadays, coffee is grown in every corner of the world. Yet, there is still nothing like the original taste of Ethiopian coffee.
Monterrey, Mexico
2022
Cafeterías de x ahí (Cafeterias from around there) is an instagram account that shares information about different cafeterias in Monterrey, Mexico, inviting people to discover new places in the city.
The typography of the logo is based on the idea of spilled liquid coffee using irregular strokes and curved edges, which, complemented with bright colors and typefaces with unconventional characteristics, give the brand a relaxed and playful personality.
Queretaro, Mexico
2021
Costa del Océano is a seafood bar specialized in aguachiles (a Mexican dish made of shrimp, submerged in liquid seasoned with chili peppers, lime juice and other ingredients) located in Queretaro, Mexico. The main concept is the nostalgia of the 90’s, taking inspiration from cartoons, series, films and artists. For this reason, the brand is full of references from that time.
Veracruz, Mexico
2020
Mascareña is a natural gourmet products brand, extracted from the Huasteca Veracruzana, an area located in eastern Mexico and known for its rich vegetation, which allows obtaining high quality natural products.
For this identity, we created a graphic line adaptable to different types of products, highlighting the use of a pattern and isotype that represent the natural richness of the area, and a refined logo and complementary typographic selection that give the brand a gourmet touch.
Queretaro, Mexico
2020
Josecho is a restaurant distinguished by its culinary creations of haute cuisine, and for many people it is considered the best restaurant in Queretaro and one of the best in the country.
For this project we seek to create a balance between traditional and contemporary, without leaving aside the elegance of the place. The logo typography was custom made and we created a symbol that represents the restaurant’s most iconic element of the place: a large stained glass window located at the back of the restaurant.
Oaxaca, Mexico
2019
Cortesanto is a premium artisanal mezcal from agave espadín produced in Oaxaca, Mexico. The concept dates back to several centuries ago with the idea of knights and swords. The name comes from the union of the words “Corte” (cut) and “Santo” (holy), because the cut of agave is a key part of the mezcal production process, a drink that was considered holy / sacred by ancient pre-hispanic peoples.
The brand represents the modern knight; the hard-working, dreamer and brave man. For this reason, the graphic was created from the figure of the paladin: that knight distinguished in the war by his brave and noble achievements.
California, USA
2019
Pure Diamond Salt Co is a flower of salt brand. The product is harvested by hand in Mexico and distributed in the United States. It seeks to highlight the health benefits that this type of salt grants.
Our work started with naming, using purity as the main brand attribute, which is transmitted throughout the graphic line of branding and packaging.
Lines and dots represent traditional craftsmanship of the process of collecting salt, while the colors refer to the purity and brightness reflected by the sun when make contact with the salt mountains.
Michoacan, Mexico
2019
Límite 20 is a roadside restaurant located on the limits of Lake Cuitzeo, in Mexico. The goal was to give the place an American fast food appearance, but in a slightly more sophisticated atmosphere.
The name comes from the idea of road signs, in which, when arriving to a town, a speed limit is indicated and often coincides with being 20. Also the restaurant is located on the limits of Lake Cuitzeo, which length is 20 km.
The graphic proposal incorporates lines that simulate roads from an aerial view, as they are commonly represented on maps. This is combined with an extended typography that gives a contemporary touch to the place.
