Monterrey, Mexico
2022
CDMX, Mexico
2021
Maharashtra, India
2022
Veracruz, Mexico
2022
Cuatro Vientos is a high-quality coffee brand backed by a traditional, complex process dependent on specific atmospheric conditions that bestow distinction and prestige to the product. As if it were a treasure, its search is rewarded in the high areas of the state of Veracruz, Mexico, being the only place for the collection of coffee beans that will meet the expected flavor.
It is a brand that is guided by the tradition and culture of Mexico. The worldview of our ancestors attests to a past in which honoring different gods was the way to make sense of any event. This ceremonial past encompasses traditions from diverse cultures throughout Mexico, all of which share mysticism and introspection through celestial rituals that explained their reality.
Addis Ababa, Ethiopia
2020
Ethiopian Wolf Coffee is a coffee brand sourced, roasted and packed in Ethiopia. The concept around the brand is the Ethiopian wolf, one of the rarest species in the world, within the idea of coffee as an endemic specie to the land before it was introduced to the rest of the world.
Nowadays, coffee is grown in every corner of the world. Yet, there is still nothing like the original taste of Ethiopian coffee.
Monterrey, Mexico
2021
SNEAKRS is a limited edition sneakers, clothing and accessories marketplace. A community where members have access to news, content and the best products in the world.
The project communicates 4 axes: the streets as the place where streetwear was born, technology as the medium where the brand lives, luxury as an attribute acquired from limited products and the historical and nostalgic value of the sneakers they used on the field.
The contrasting typographic selection, the use of a secondary logo, the typographic modification in the “S” of the main logo, the use of silver foil and subtle paint stains that allude to graffiti convey the aforementioned axes. All this framed in a direct and clear graphic line, which tells us about the accessibility of the platform.
Valencia, Spain
2020
Urban Heart Design Soul is a streetwear label reflecting a sense of unique and extravagant style with limited collections inspired in 80’s hip hop culture.
The logo and the compositions allude to the cassette boxes of the time (RUN DMC was the main reference), while the graphic elements recreates the context where the culture lived, such as graffiti and cassettes, complemented with extravagant colors and bright details with the use of foil.
T-shirt illustrations: Ana Cuna for UBHDS. Photos where t-shirts appear are just for illustrative purposes and are property of UBHDS.
Queretaro, Mexico
2021
Costa del Océano is a seafood bar specialized in aguachiles (a Mexican dish made of shrimp, submerged in liquid seasoned with chili peppers, lime juice and other ingredients) located in Queretaro, Mexico. The main concept is the nostalgia of the 90’s, taking inspiration from cartoons, series, films and artists. For this reason, the brand is full of references from that time.
Mexico City, Mexico
2020
GreenGlow is a Mexican platform that distributes clean beauty products, free from ingredients that are harmful to health. The main discourse of the brand is based on the fact that beauty and consciousness can be together. For this reason, it was essential to have a balance between the glamorous world of beauty, and the healthy and conscious world.
The identity is influenced by the classic 70’s with neon touches and organic shapes that, in combination with elegant and contemporary typefaces, give us the balance that the brand needs to live up to its slogan: Where Beauty meets consciousness.
