D-stellar

D-STELLAR

Mexico City, Mexico

2024

D-stellar is a cookie brand where the product is just the excuse. The real offer is a safe, judgment-free space to belong. The concept is built entirely around the life cycle of a star: nebulae, birth, expansion, collapse, light. That cosmic logic runs through everything, from a color palette drawn from nebula gases and cosmic microwave radiation, to a silver, reflective finish that echoes the metallic surfaces of spacecraft and satellites.

The identity leans disruptive on purpose. Typography behaves like a constellation, letters spaced out, gravitating toward each other, echoing that same sense of expansion. The logo follows the same logic: characters that stretch and pull apart, as if the universe itself were still expanding.

At its core, D-stellar speaks for people who’ve rarely had a place to shine. Bold, inclusive, unapologetically itself. A brand, and a community, with its own gravity.

—Visual identity developed in collaboration with Funky Contrast.
—Interior design by Estudio Galindo.

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Strade

STRADE

Monterrey, Mexico

2022

Strade is a brand that merges luxury, streetwear, and technology, designed for those who see fashion as a canvas for self-expression. With a focus on art, innovation, and lifestyle, Strade offers a unique digital experience that goes beyond typical online stores. Here, creativity meets customization, allowing users to transform products like sneakers into one-of-a-kind art pieces through cutting-edge technology.

The platform connects artists from around the globe with passionate sneakerheads, building a community where art and fashion collide in the metaverse. Strade not only revolutionizes personalization but also redefines how artists showcase and monetize their work, positioning itself as a leader in the new era of digital design.

Motion graphics by Francisco Quiles.

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The Second Round

THE SECOND ROUND

Monterrey, Mexico

2022

The Second Round is an online marketplace for luxury items. The company specializes in connecting buyers and sellers of high-quality products, including clothing, shoes, accessories, and home goods from renowned luxury brands.

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Espiral

ESPIRAL

CDMX, Mexico

2021

Espiral (Spiral) is a brand of artisanal ice cream, meticulously crafted and conveniently packaged for on-the-go enjoyment. Available in stores and supermarkets, the brand aims to resonate with a young adult audience by radiating positivity, fun, and elegance simultaneously.

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SweatMate

SWEATMATE

Maharashtra, India

2022

SweatMate is an Indian-based brand that develops products to assist athletes of all levels in preparing well, performing better, and recovering faster. Its aim is to empower individuals to lead healthier lives, whether they are professionals or amateurs, by enabling them to maximize their physical potential without unnecessary suffering. Its solutions offer clear benefits for pre-, during-, and post-exercise routines.

SweatMate is the friend that motivates individuals to keep moving forward and live a healthier life.

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Cuatro Vientos

CUATRO VIENTOS

Veracruz, Mexico

2022

Cuatro Vientos is a high-quality coffee brand backed by a traditional, complex process dependent on specific atmospheric conditions that bestow distinction and prestige to the product. As if it were a treasure, its search is rewarded in the high areas of the state of Veracruz, Mexico, being the only place for the collection of coffee beans that will meet the expected flavor.

It is a brand that is guided by the tradition and culture of Mexico. The worldview of our ancestors attests to a past in which honoring different gods was the way to make sense of any event. This ceremonial past encompasses traditions from diverse cultures throughout Mexico, all of which share mysticism and introspection through celestial rituals that explained their reality.

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Kurgans

KURGANS

Queretaro, Mexico

2021

Artwork for Kurgans EP by Colmillo Band.

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Ethiopian Wolf Coffee

ETHIOPIAN WOLF COFFEE

Addis Ababa, Ethiopia
2020

Ethiopian Wolf Coffee is a coffee brand sourced, roasted and packed in Ethiopia. The concept around the brand is the Ethiopian wolf, one of the rarest species in the world, within the idea of coffee as an endemic specie to the land before it was introduced to the rest of the world.

Nowadays, coffee is grown in every corner of the world. Yet, there is still nothing like the original taste of Ethiopian coffee.

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Sneakrs

SNEAKRS

Monterrey, Mexico
2021

SNEAKRS is a limited edition sneakers, clothing and accessories marketplace. A community where members have access to news, content and the best products in the world.

The project communicates 4 axes: the streets as the place where streetwear was born, technology as the medium where the brand lives, luxury as an attribute acquired from limited products and the historical and nostalgic value of the sneakers they used on the field.

The contrasting typographic selection, the use of a secondary logo, the typographic modification in the “S” of the main logo, the use of silver foil and subtle paint stains that allude to graffiti convey the aforementioned axes. All this framed in a direct and clear graphic line, which tells us about the accessibility of the platform.

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UBHDS

Valencia, Spain
2020

Urban Heart Design Soul is a streetwear label reflecting a sense of unique and extravagant style with limited collections inspired in 80’s hip hop culture.

The logo and the compositions allude to the cassette boxes of the time (RUN DMC was the main reference), while the graphic elements recreates the context where the culture lived, such as graffiti and cassettes, complemented with extravagant colors and bright details with the use of foil.

T-shirt illustrations: Ana Cuna for UBHDS. Photos where t-shirts appear are just for illustrative purposes and are property of UBHDS.