Cortesanto

CORTESANTO

Oaxaca, Mexico
2019

Cortesanto is a premium artisanal mezcal from agave espadín produced in Oaxaca, Mexico. The concept dates back to several centuries ago with the idea of knights and swords. The name comes from the union of the words “Corte” (cut) and “Santo” (holy), because the cut of agave is a key part of the mezcal production process, a drink that was considered holy / sacred by ancient pre-hispanic peoples.

The brand represents the modern knight; the hard-working, dreamer and brave man. For this reason, the graphic was created from the figure of the paladin: that knight distinguished in the war by his brave and noble achievements.

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Pure Diamond Salt Co

PURE DIAMOND SALT CO

California, USA
2019

Pure Diamond Salt Co is a flower of salt brand. The product is harvested by hand in Mexico and distributed in the United States. It seeks to highlight the health benefits that this type of salt grants.

Our work started with naming, using purity as the main brand attribute, which is transmitted throughout the graphic line of branding and packaging.

Lines and dots represent traditional craftsmanship of the process of collecting salt, while the colors refer to the purity and brightness reflected by the sun when make contact with the salt mountains.

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Mirage

MIRAGE

Dubai, United Arab Emirates
2021

Mirage is a travel and tourism experiences magazine in the Middle East, with documentary, photographic and informative contents about the places of interest in the area.

For this project we develop branding and editorial design, proposing a contemporary and globalized idea of this geographical area, moving away from the stereotypical idea to which it is commonly associated.

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Tyson

TYSON

Queretaro, Mexico
2019

Tyson is a Mexican tools brand. The main communication attribute is the strength and resistance of the tools. This idea mixed with the brand’s name led us to propose a graphic line that refers to the box: black backgrounds, red lines as detail of the ring, big photos of the product and layout inspired by retro box posters.

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Marcado

MARCADO

Nevada, USA
2019

Marcado is an accessories brand with 80’s vibes. They design and produce straps and pins that allows people to customize their bags and accessories.

The concept starts with the name Marcado (marked), because that’s exactly the purpose of the brand: to mark your accessories with your own style. The color palette came from visual references from 80’s fashion, with an eccentric mixture of materials and colors. Typographic selection contrasts with the retro vibes, and gives to Marcado a fashion brand look.

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Creol

CREOL

Tabasco, Mexico
2018

Creol is a workshop focused on interior design, luxury furniture and high-end decoration pieces made with exclusive materials from different parts of the world, by Mexican hands.

The name refers to the mixture and diversity of each material’s origin, so the final product is a combination of different regions and cultures around the world. The sobriety of black and white materials in combination with gold details gives to the brand a luxury and exclusive look.

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Mythology Fitness

MYTHOLOGY FITNESS

Vancouver, Canada
2018

Mythology Fitness is an emerging sportswear brand based in Vancouver, Canada. The main statement is remember us that the man was made in the image and likeness of the Gods, and the difference between the present and what he wants to achieve is in the determination of each one. For this reason, the brand has so much inspiration in Greek mythology: from the monochromatic color palette and the lightning isotype, to the selection of emblematic characters for each of the clothing lines, as well are complemented by abstract symbols inspired in the graphic style of some characters of the Greek alphabet.

All brand’s applications have at least one detail on silver foil, so the person that carries it can be reflected in it, creating an analogy with the idea that the human being was made in the image and likeness of the Gods.

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Manía Mía

MANÍA MÍA

Guanajuato, Mexico
2018

Manía Mía is a company based in Mexico that manufactures 100% natural peanut butter. The requirement was to create a brand that reflects quality with a homemade and fun touch, and that could also be adapted to the packaging and reproduced in different flavors of the product.

For the logo we create a bold typeface with curved edges. The isotype is an abstraction of an elephant, created as a seal for easy reproduction and identification. This is complemented with monospaced / serif typographies, creating a contrast between modern and classic. Finally, a pattern was created from the basic form of peanuts to add a fun touch to the brand.

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Skin Medicare

SKIN MEDICARE

Tabasco, Mexico
2017

Skin Medicare is a specialized dermatological clinic in the city of Villahermosa, Tabasco, in southern Mexico. Our job was to build the brand’s visual identity. We used as reference the work object of the clinic: the skin.

First, an abstraction of the layers of the skin was created to use as an identifier, used as a complement to the main logo. In addition, we created a texture based on the skin pores, and this idea was applied to different visual elements used in the brand.

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Skings

SKINGS

Guanajuato, Mexico
2017

Skings is an exclusive tattoo and barber shop specialized in man skin care. It is the perfect balance between strength and elegance, that is why we created contrast with serif and san serif types, also we used black as main color of the identity with a strong and bold logo as the center of all.

The brand has two different lines of man skin care: after shave balm and tattoo care, both covered in black with a subtle touch of silver and gold that defines Skings as premium identity.

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Category: Products

CORTESANTO

PURE DIAMOND SALT CO

MIRAGE

TYSON

MARCADO

CREOL

MYTHOLOGY FITNESS

MANÍA MÍA

SKIN MEDICARE

SKINGS